Häagen Dazs approached Pearlfisher to redesign one of their European product lines. An important part of the project was emphasizing the different flavors as well as the product's rich texture. As color played a large role in the redesign, my team went through multiple rounds of problem solving with their printer to ensure color consistency across multiple manufacturers. This project included final mechanical construction and release.
2014 / Haagen-Dazs / Packaging